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FOR IMMEDIATE RELEASE:
January 4, 2012
Former Cycle World Publisher Larry Little Joins Marketplace Events
CAPISTRANO BEACH, Calif. – Following a long tenure at the Cycle World magazine brand, it has been announced that motorcycle industry veteran Larry Little has been named vice president & general manager, Motorcycle Group, for Marketplace Events, one of North America’s largest producers of consumer shows and events.
In addition to his 25-plus years at Cycle World as vice president and publisher, for the past 15 years Little has been elected by industry peers to the board of directors of the Motorcycle Industry Council and currently serves as its chairman. First joining the industry in 1978 at Cycle News, Little also holds a Charter Life Membership with the American Motorcyclist Association (AMA).
Little’s role at Marketplace Events will be to develop industry-focused products as the company seeks to broaden its portfolio of offerings.
“Following a year of information gathering through my own company on behalf of Marketplace Events, it was a natural and logical extension to make the move to the company,” said Little, who most recently served as chief executive officer of The Little Group. “I have been extremely impressed with the management team at Marketplace Events–from their vision and sense of commitment to the markets they currently serve, to the leadership position they have earned in their core market. I’m also thrilled to be joining longtime friend and associate Mike Webster at Marketplace Events.”
Webster, also an AMA Charter Life Member, joined Marketplace Events in May 2008 after a 26-year run at Advanstar Communications, where he managed many of the company’s product groups, including the International Motorcycle Shows, Dealer Expo and Dealernews magazine. With their vast experience in many aspects of the motorcycle marketplace, Webster and Little team up as a formidable duo, having worked together in years past.
“The qualities Larry possesses and his ability to expand the reach of Marketplace Events speaks for itself,” said Webster, who serves as a vice president at the company. “I’ve known Larry for a long time and his influence on the entire motorcycle industry over the past 30 years is evident. His knowledge and experience is unmatched and we are excited to reach even greater heights with Larry as an integral member of shaping the future at Marketplace Events.”
Webster added, “ Marketplace Events is equally excited to be making a major announcement in the coming weeks about plans for the business of motorcycling. Stay tuned.”
About Marketplace Events
Marketplace Events creates uniquely vibrant marketplaces that connect enthusiasts with experts, products and services in dynamic face-to-face environments. The company produces 31 consumer shows annually in 21 markets that collectively attract 14,000 exhibitors, 1 million attendees and another 1 million unique web visitors annually. From 14 offices, the 100-person staff produces some of the most successful and longest-running consumer shows in North America, including market-leading home shows in Philadelphia, Washington, D.C., Orlando, Minneapolis, Salt Lake City, Indianapolis, Toronto, Montreal and Vancouver–some of which have endured for more than 50 years–as well as more recent launches and acquisitions in markets such as Denver, Cleveland and Dallas, which is produced in partnership with Dallas Cowboys Stadium. In 2012, Marketplace Events will launch WIRED Live, a consumer technology event to be held in Washington, D.C., in partnership with WIRED magazine, a Condé Nast Publication. www.marketplaceevents.com
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MEDIA CONTACT:
Tony Gardea
949.365.5750
tony@nextlevelsportsinc.com
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